• waffle paper

  A soft and absorbent paper that has a dimpled surface and is most often found in a brown or gray color. It serves as a more protective alternative to flat recycled papers when the items being packaged are heavier, more fragile or sharper than the flat paper can handle.

• shocksorb
• crinkle paper
• embossed sheets

Knowing this could help a customer make the right choice of material and possibly help the salesperson identify when a customer needs indented but is asking for something else.